The Face behind the page ~ Kylene “The Smasher” Lovat from SMASHCAKE
Hi- I’m Kylene but these days seem to be answering more to “The Smasher”, “Smashie”, “Smashcake Queen” & anything else Smashingly related now that my business SMASHCAKE has become an extension of my being….
I’m Sydney, Australia, born & bred & live in Coogee with my amazingly supportive hubbie & my two beautiful, crazy & loving boys, Haiden- 8, & Jesse- 5.
If you were to cut me open I would bleed chocolate. Along with my family, chocolate is my equal first love & it’s simply just always being that way- well at least for as long as I can remember. I have no formal chocolate training but have dabbled & dabbled & dabbled some more in the warm, sweet, sticky stuff for more than ¾ of my life, since the tender chocolate loving age of 9. My first job was at the Sydney Hilton making desserts, then Death By Chocolate. From there it was one chocolate business venture & then another.
My inspiration came for Smashcake about 4 years ago when a friend gave me an unusual gift- a chocolate box filled with sweets. I loved the novelty aspect of this so much that it inspired me to experiment with cakes shaped out of chocolate – quirky ones filled with lollies & designed to be smashed apart with a hammer! I made my first prototype & was lucky enough to be able to display it at Haiden’s day care centre. The first order came that week & then they kept rolling in. This inspired me to register my brand SMASHCAKE & a few months later, the day Haiden started Kinder, I launched my online shop www.smashcake.com.au
3 years down the Smashcake track & a lot of blood, sweat, tears, trials, tribulations, melt downs (yes literally) & toddler tantrums to boot, my business is right where I planned for it to be.
Just last week I waved goodbye with tears in my eyes to my youngest, Jesse, on his first day at school. Secretly, I found solace in the fact that I would be turning to my other baby, SMASHCAKE (the one I know will never leave me!) to love, nurture & grow it since it had been tugging on my apron strings for far too long demanding some extra special attention….I’m as happy as a kid in a candy shop that the time for that is NOW!
Having boys with destructive personalities has been brilliant for my business! My market research has been free & fun & permanently in my face, day in day out. They tell me what works & what doesn’t, what’s cool & what’s not & they have even recently implemented a scaling system to rank the “siiiiickness” of my work.
We are also very lucky to have friends with beautiful daughters who have also been a source of inspiration & advice for my ‘girlie” designs. The creative freedom my friends & family have allowed me & the faith they have in me has transpired to some of my best pieces of work.
My Must Have Tool
This is sounding SO corny but the answer to this is my mind! When I switch it on & put it in positive ”I can do/I believe” mode things just happen for me. If I don’t program it correctly each morning I’m guaranteed things will be turned upside down that day. I’ve always been my toughest judge & I have not always backed myself. Over time I’ve learnt that self-belief & a positive state of mind always gets the hardest part of the job done. Now that I have learnt how to work it right, my favourite tool is definitely my mind because it’s the most powerful one I own…………..My new Air Master Air Brushing system is pretty good too 😉
Advice on Business
I think it’s difficult to advise others in business as our circumstances & journeys are always going to be different. Having said I’m always pep talking myself about Smashcake & these are some of the conversations I often have …..”Work your butt off…..Remember Rome wasn’t built in a day… Dream Big- Aim High….Fight for what you believe in…..Never say die….Surround yourself with positive people & positive energy…..Smile freely….Love warmly…..Treat respectfully…..Stay true to yourself…..Always be honest……Always listen….Admit your mistakes….learn from them…..Laugh a lot….laugh some more….and just a little bit more…
Life is Smashingly Sweet…..X
Visit Kylene at Smashcake